01 / COFFEE & EVERYDAY FOOD
A daily ritual.
A familiar place.
Quality coffee, fresh food and a welcoming setting for the everyday. MENTA brings its own character to neighbourhoods across Athens.
ATHENS, GREECE / HOSPITALITY GROUP
Hospitality.
From concept
to operation.
We are the turnkey solution for setting up and operating culinary businesses in Greece and Cyprus.
Discover the group ↘
UPONBib Gourmand 2027
01 / THE GROUPINDEPENDENT IDENTITIES. SHARED EXPERTISE.
Hospitality starts
with people.
We build around them.
UPHOLD brings together distinct food and beverage concepts in Athens, with hospitality expertise extending to hotel dining projects in Cyprus.
Our central kitchen handles food production, preparation and distribution to the group’s venues. It also prepares kitchen staff to join our teams, alongside a dedicated training center for baristas and bartenders. Together, these facilities support our daily operations and pass on UPHOLD’s hospitality culture, values and standards.
Download our company profile ↘01
Places
Four brands with their own character.
02
Production
Central food production and distribution to our venues.
03
300 people
Our team across the UPHOLD group.
02 / OUR BRANDSFOOD. COFFEE. CULTURE.
Different worlds.
One group.
Each brand has a clear point of view.
Explore the places that make UPHOLD.
A daily ritual.
02 / BURGERS & STREET CULTURE
Bold flavours.
Its own orbit.
Smashed burgers meet a playful space-inspired identity. Food, design and branded merchandise make Hanky Panky a world of its own.
03 / MEDITERRANEAN DINING & BAR
Bib Gourmand 2027UPON, awarded a MICHELIN Bib Gourmand in 2027.View on the MICHELIN Guide ↗Time well spent.
At the table.
Mediterranean cooking, thoughtful wine choices and a dedicated cocktail programme. UPON welcomes guests from relaxed brunch through the evening.
04 / GREEK SEAFOOD
A family story.
A generous table.
With roots in Skopelos and a home in Palaio Faliro, Melina brings Greek seafood and family hospitality to the same table.
03 / HOTEL DINING PROJECTSPAPHOS, CYPRUS
UPON AT M BOUTIQUE HOTEL
Hospitality within
hospitality.
From standalone venues to dining within a five-star hotel. UPON Paphos brings our experience into the wider guest journey.
A restaurant.
A hotel experience.
UPHOLD undertook the concept and setup of UPON at M Boutique Hotel in Paphos, shaping a contemporary Mediterranean restaurant with Greek and Cypriot influences, welcoming both hotel guests and local visitors.
The project connects restaurant dining with the rhythms of a hotel, from breakfast and brunch to dinner, room service and poolside dining.
THE HOTELM Boutique HotelAwarded One MICHELIN Key in 2025 ↗OUR ROLE
- Concept & menu development
- A dining identity and food offering for the hotel setting.
- Kitchen organisation
- Setting up the kitchen’s operational structure.
- Cocktail & wine lists
- Beverage selections developed alongside the food concept.
- Key roles & team training
- Staffing key positions and preparing the team for service.
- Monthly management & quality control
- Ongoing involvement in operations and service standards.
04 / OUR FOUNDATIONTHE WORK BEHIND THE WELCOME
What connects
every experience.
01 / 05Ovens & cooking equipment
Central Production - Distribution & Culinary Training
Our central kitchen is the group’s hub for food production, preparation, storage and distribution to our venues. It brings these operations together in one facility, supporting the day-to-day needs of our stores.
The facility also prepares kitchen staff to join our teams. Hands-on training develops their skills and introduces them to the hospitality culture, values and standards that guide our work.
PRODUCTION · DISTRIBUTION · TEAM TRAINING
01 / 05Bar training & shared table
ARCHITECTURAL VISUALISATIONS
Training & headquarters
A dedicated training center for baristas and bartenders, with coffee and bar stations for hands-on learning, alongside the group’s offices and meeting spaces.
COFFEE · BAR · PEOPLE
05 / GROUP EXPERTISEFROM CONCEPT TO DAILY OPERATION
Built to work
together.
01Operations & F&B management+
Operational coordination and food and beverage management, informed by the day-to-day needs of the group’s own venues.
02Culinary development+
Culinary consulting and production knowledge connect each concept with its menu. At our central kitchen, we prepare staff to join our venues with the skills, shared values and hospitality standards they need to become part of our teams.
03Branding & marketing+
Distinct brand identities and communication that reflect the audience and character of each hospitality concept.
04Spaces & development+
Design, engineering, construction and real estate expertise brought into the planning and development of hospitality spaces.
06 / FIND OUR BRANDSATHENS, GREECE
Across the city.
07 / PARTNERSHIPSLET’S EXPLORE WHAT COMES NEXT
Shared ambition.
Room to grow.
For partners
& corporate clients
Start a conversation around your hospitality brief, from standalone venues to restaurant concepts within hotels.
Discuss a collaboration ↗For investors
& franchise enquiries
Explore a development conversation around brand fit, location and operating requirements. Commercial scope and terms are discussed directly with UPHOLD.
Start a development conversation ↗08 / CONTACTUPHOLD HOSPITALITY GROUP
The next chapter
starts here.
Tell us what you have in mind.
+30 698 332 1266 ↗info@upholdgroup.gr 60 Pandrosou StreetPalaio Faliro, Athens, Greece
UPHOLDHOSPITALITY GROUP